2. Quickly reply to negative reviews One negative review can have more pull than a dozen positive ones. That’s why you need to answer questions and offer to solve problems as quickly as possible. Responding right away makes your buyer feel like he is important to you. The sooner you clear up questions, find a lost shipment, replace a faulty product, the happier your customer will be. It also makes a good impression on visitors to your site when they see how quickly you move to solve the problem, whatever it is.